The Media

Starts 22nd September 2014

Lasts for 12 months, full time

We require a minimum of a second class honours degree in any discipline from an approved university.

IELTS: 7.0

Tuition fees: £11,475 (UK & EU) £18,660 (Rest of the world)

Cardiff Business School and Cardiff's School of Journalism have created the first Media MBA to be offered in the UK.

Why Study the The Media MBA?

Within the UK economy, creative industries account for in excess of 5 per cent of UK gross value added and achieve a higher value of exports than many other sectors. Beyond the UK, a number of other countries have attached priority to the growth of creative industries, including major economies such as China and India.

With this has come a need for enhanced specialist skills for effective media managers. Today’s media industries are changing at an unprecedented speed as digital technologies facilitate the growth of global markets for content.

About the The Media MBA programme

The programme combines the core ingredients of the long established MBA programme with the opportunity to understand the management challenges of the media industry, which is vital to the success of many advanced and emerging creative economies.

The programme enables students to gain sufficient knowledge of business, management and the media to assist them in achieving their ambitions to secure management positions in media organisations.

The programme delivers:

  • A solid background in business management theory and practice.
  • Specialized media knowledge and skills. 
  • A personal, academic and professional development experience relevant to those seeking a career in media management. 

Graduates leave the programme with:

  • the competence and confidence to apply new knowledge to key areas of business and media management
  • the ability to solve practical media management problems
  • an understanding of working in an international, global, multicultural, diverse media environment
  • well developed communication, self-management and time management skills. 

These skillsets combine to enable you to excel and adapt in the exciting field of media management.

Participants will study core modules exploring elements of business management, supplemented with a range of options enabling students to study media issues in depth. Unique modules such as Digital Media Management and Compliance, Regulation and the Law will explore the very latest developments in this dynamic industry.

Programme Structure

In addition to the core MBA modules, students are able to choose from several optional modules from the MA programmes in International Journalism, International Public Relations, Political Communications, and Journalism.

Foundation phase

The Foundation Phase is designed to give you a strong grounding in the basics of business management and introduces you to the core components that make organisations function. You will understand the resources that an organisation requires, the processes that control organisational operations, and the approaches through which organisations relate to their international and external environments. The stage also develops the skills you will need to complete your MBA study successfully.

Students will study

Study Skills and Business Statistics

This module aims to equip students with the ability to meet the academic challenges of study at postgraduate level. It is not concerned with subject specific information or approaches, but with those generic and transferable study skills that will enable students to approach their work in a way could be regarded as "masterly".

The module will provide the opportunity for students to develop a range of strategies for gathering, evaluating and communicating information, drawing on the full range of the University’s learning resources and support systems.

Financial Analysis and Control

This module provides an understanding of the concepts and techniques underpinning financial accounting, management accounting and short-term decision making.

Following 10 two hour lectures, students will be able to analyse and interpret financial data and apply that knowledge to practical examples.

Organisational Behaviour

It may be a cliché but it is also an inescapable fact that people are the main resource of any organisation. Moreover, just about everything that you do and experience in the world involves organisations. This module builds on real life examples to explore organisations as they really are: social and emotional, complex and messy, controlling and political, sexual and liberating.

We will be exploring such questions as:

  • how can we change organisational cultures?
  • what motivates people at work?
  • why might resistance to change be encouraged?
  • how do we make ethical decisions?

Stimulating, analytical, critical, and practical, this module uses case studies, organisation simulations, lectures, and small group work to gain a deep understanding of human behaviour in organisations.


In today's highly competitive markets the success or failure of a product/service may be determined by the marketing decisions you take. This module will help you develop and apply the analytical and decision-making skills required by senior managers in any industry. It will enable you to analyse and critically evaluate marketing problems and opportunities by exploring and applying the latest thinking in marketing.

Using a combination of lectures, readings and in-class case studies, you will be exposed to the fundamental approaches in product/market selection, new product development, sales management, communications management, pricing and profit planning, management of channels of distribution and marketing research.

Branding and the Media

The module is designed to develop your awareness of branding for media and design. Exploring examples from newspaper, PR, social media and the web, students will engage with visual theories, analyse concepts and develop an awareness of what it means to build a unique brand.

Reporters and the Reported

The module is designed to develop your awareness of branding for media and design. Exploring examples from newspaper, PR, social media and the web, students will engage with visual theories, analyse concepts and develop an awareness of what it means to build a unique brand.

Application phase

The Application Phase provides you with the opportunity to advance your thinking and knowledge by developing and applying the core themes studied in the Foundation phase.

This phase focuses on the strategic business context, the development of organisational human capital, the management of the marketing function and the analysis and control of financial and business operations.

Students will study

Strategic Management

This module will teach you to analyse a company's business environment, select a strategy, and construct an organisation necessary to put it into action. We will explore the latest thinking and apply tools to arrive at insights that are both applicable in the business world, yet deeply rooted in a robust academic understanding.

Carefully selected cases and in-class exercises will put you in a senior management position (e.g. CEO, Director) where you will have to make decisions in relation to designing and implementing appropriate competitive strategies that enable firms to achieve and sustain positional competitive advantage.

Human Resource Management

In this module we will take a critical look at the latest thinking around HR strategy and performance management. Through a mix of lectures, exercises and case studies we will examine processes such as recruitment and selection, training and development, reward, equality and diversity, and work life balance. We aim to help you make decisions about which processes may work in your organisation based on academic research and enhanced professional judgment.

Marketing Management

The module provides students with a theoretical and practical understanding of strategic marketing, the role of planning and implementation in market-led strategic change, and the boundary spanning role of marketing in the strategic corporate environment.

By the module's conclusion, students will be able to:

  • display knowledge of a wide variety of strategic marketing concepts, models and frameworks built on learning of previous module, Principles of Marketing
  • appraise the rationales behind strategic marketing perspectives
  • discriminate between different management, strategic, and marketing philosophies and orientations
  • critically evaluate situational problems affecting the structure and organization of strategic marketing
  • evaluate the components and processes in the framing of marketing strategies and programmes
  • assess the implementation barriers facing strategic change and develop cogent and logical approaches to market-led change
  • comprehend and develop the strategic relationship of marketing between the customer and the business
  • develop critical awareness of the strategic, political and ethical role of marketing within the corporate environment.

Financial Management

In this module, students critically evaluate traditional and alternative product costing techniques, as well as techniques of investment appraisal.

Theories and models are then applied to real world examples, allowing students to gain a practical understanding of financial management.

Global Communications Management

The module will look at the wider global approaches - both theoretical and practical - to communications management and will cover marketing communications, communication measurement, digital, PR and promotion and advertising.

Students will study one compulsory media module and will be offered a choice of one other media option from a list that is updated each year. Students will be asked to make their choice in November prior to commencing the module at the beginning of the second semester.

Specialisation phase

The Specialisation phase includes two modules

Compliance, Regulation and the Law

The module is designed to introduce students wishing to enter into management in the media industries with an insight into some of the legal requirements and the compliance and regulatory obligations relevant to the media.

Digital Media Management

The module will demonstrate how digital media are used to communicate directly and interactively with stakeholders and how these activities aid for effective and efficient media and/or communications strategies.

The module also recognises that the growing development of many forms of digital electronic resources (e.g., ICT, multi-media, social web) has led managers to develop new strategies and practices to achieve effective media communications in a rapidly changing digital environment.

Media Management Project

The Media Management Project allows students to apply the knowledge that they have gained, working on a project in conjunction with or by reference to a media organisation. Each student will have a university appointed supervisor for the project.

The maximum length of the project is 10,000 words.

The project is designed to ensure that students can apply business theory to issues facing media organisations. Where possible, depending on the organisation and nature of the project, students will be placed within a media organisation while working on their project. However a placement cannot be guaranteed.


You will be assessed by tests, essays, coursework and by examination.

Teaching Methods

A key feature of the Media MBA Programme is the emphasis on case-based teaching and learning. Students will work on cases which have been carefully developed to reflect the theoretical issues covered in the individual modules as well as practical business issues and problems.

Typically, there will be formal lectures and these will be supplemented by small group teaching, where the key themes from the lectures are discussed in small syndicate groups. There will also be the opportunity to attend additional ‘surgeries’ where further support for the quantitative subject areas will be offered in a small group environment.

For further information please contact Dr Patrick Artisien

Telephone +44 (0) 29 2087 6953

Contact Us

Cardiff Business School,
Cardiff University,
Aberconway Building,
Colum Drive,
CF10 3EU
United Kingdom

Phone: +44(0)29 2087 6013
Fax: +44 (0)29 2087 4419